CityCentre Mall Winter 2015 Campaign

Every winter CityCentre Bahrain launches an integrated campaign to attract more visitors to the mall. We develop a communication platform that can be used for a number of years. It was called Winter Tale and was used for 3 consecutive years, each year is a different theme. All three campaigns won an ICSC Awards.  (ICSC Global Awards are the most recognized achievement for professional excellence in the retail and real estate industry.) The 2015 Winter Campaign's theme is Cinderella and it won a Gold Award.

What I did: This integrated campaign has 2 main parts. The communication, and the mall display activation. I created the communication design which was used intensively inside the mall and also outdoors. I also design the display and every components within, starting from conceptual sketches to final production drawing. I also supervised the installations and fabrications of every components.

See 2014 or 2016 Winter Tale Campaigns

Agency:  J. Walter Thompson Bahrain

The display

Some of the display components

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