CityCentre Mall Winter 2014 Campaign

Every winter CityCentre Bahrain launches an integrated campaign to attract more visitors to the mall. We develop a communication platform that can be used for a number of years. It was called Winter Tale and was used for 3 consecutive years, each year is a different theme. The 2014 theme and the first of three is The Nutcracker. 

What I did:  This integrated campaign has 2 main parts. The communication, and the mall display activation. With the help of the illustrations provided by the agency, I designed the communication design which was used intensively inside the mall and also outdoors. I also design the display and every components within, starting from conceptual sketches to final production drawing. I also supervised the installations and fabrications every components.

All three campaigns won an ICSC Awards.  The Nutcracker campaign won the 2015 Gold Award.

See 2015 or 2016 Winter Tale Campaigns

Agency:  J. Walter Thompson Bahrain Illustrations:  Lemonade Illustration Agency
ICSC Global Awards are the most recognized achievement for professional excellence in the retail and real estate industry.

Early sketches of the key communication visual.

The display:  The display is a composite of different display components.

Here are some of the display components

Giveaways and collaterals

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