CityCentre Mall Winter 2016 Campaign

Every winter CityCentre Bahrain launches an integrated campaign to attract more visitors to the mall. We develop a communication platform that can be used for a number of years. It was called Winter Tale and was used for 3 consecutive years, each year is a different theme. The third and final theme is Alice in Wonderland. 

What I did:  This integrated campaign has 2 main parts. The communication, and the mall display activation. I designed the communication design which was used intensively inside the mall and also outdoors. Now with the assistance of new team member, we designed the display and every components within, starting from conceptual sketches to final production drawing. I also supervised the installations and fabrications every components.

See 2015 or 2016 Winter Tale Campaigns

Designer: Asrar MousliAgency:  J. Walter Thompson Bahrain

Early sketches of the key communication visual.

The display:  The display is a composite of different display components.

Here are some of the display components

If you are interested to work with me for a similar project, please the tap the email icon below to get in touch.

Thanks for the visit